When 12th Street Café wanted to open its new store in Century City Mall, the challenge was to create a fresh brand concept that complemented their artisanal food offering. The design approach was holistic, keeping in mind young professionals and foodies keen on sharing social media photos of dishes and restaurant interiors.

The choice to alternate highly textural finishes with sleek modern materials such as hand-painted tile and raw steel resulted in a high-impact design, an environment that invites guests to return again and again.

The complete design package included mood board, rough floor plan, reflected ceiling plan, menu and signage design, finish material selection, furniture selection and 3-d rendering.