featured project
Clean Juice
Santa Clara, CA
Following increased demand for nutritious, custom blended juices, Clean Juice is spreading their highly successful stores from the East Coast into the West Coast. One of their first west coast locations is at Westfield Valley Fair which is undergoing billion-dollar expansion. The landlord asked all the stores to have a top-notch high-end design.
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Clean Juice’s standard design is fresh and simple with a hint of farmhouse look, pairing white-washed barn wood and, barn light fixtures, with subway tiles. The franchisee turned to a/k/a creatives to further develop their standard modern farmhouse design to incorporate elements that will put them in the leagues of Apple, Tiffany, Gucci, Jimmy Choo to name a few.
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The challenge for this particular site was to develop a highly visible and memorable storefront in the narrow frontage. With a vast surrounding building and environment, we needed an element that would not fade into the background. We also needed to incorporate a canopy design that covers the entire patio area but still 70 percent open to avoid costly sprinklers.
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We employed metal fins into canopy. First fin has a face-lit letter sign, and each fin thereafter has laser cut-out Clean Juice letter sign creating intriguing layering element. The shadows add an exciting effect to the building and ground. The layered canopy elements and playful tile work makes this store stand out in the crowd.
The cozy patio that is marked by stacks of metal planters, custom designed metal railings and concrete planters promotes the feeling of being in the garden. Customers have the option of picking up orders inside or at the telescoping exterior window, which doubles as an eating counter. The mixture of contrasting finishes, including rustic porcelain tiles, Clean Juice’s standard concrete and black metal executes the modern farmhouse look with a fresh twist. The exterior finishes carry into the interior creating visual continuity.
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Store is set to open in fall of 2020.
